topics we discuss

Pharmaceutical companies and their customers understand the engagement model has changed. Patients, Payers and Providers operate in a new, expanded digital environment where they expect pharma companies to provide the information they need, when they need it and on the channels they prefer. Customers expect commercial organizations to listen and respond in ways that respect their time and preferences, while understanding they need to maintain awareness and an understanding for a large number of drugs created by a large number of pharma manufacturers.  Commercial organizations that don't quickly adapt, will diminish their relationship with customers, which will have a profound and negative impact on those companies. 

Life Sciences - THE CUSTOMER EXPERIENCE IS ON FIRE

The Life Sciences industry is unique in their relationship with customers. In fact they have several customers and influencers. All are critical to a drug's success. Commercial organizations have been dealing with these complexities as best they could. However, over the last several years, technology and analytics have made it possible to do much better. And several companies have now set the bar higher, along with customer expectations.  

Commercial Platform and Service Providers we follow and write about